HAYAH is an insurance brand in the MENA region that was very recently launched. They are an insurance brand that’s modern and straightforward, enabling the young tech-savvy audience with a fully digital customer experience. Our task was to create its branding, from look and feel to tone of voice. While the logo and color scheme was designed by the talented Mo Kotait, my task was to use his initial guidelines to create key visuals, assets and define the tone of voice (not included here but can present it if asked).
KEY VISUALS
The images were styled using the brand color palette. The main brand images feature humans who are confident and content and use primary colors of neon pink and blue. Product and other communication imagery uses treatments from the secondary color combinations of neon greens, blues and pinks.
Layouts
HAYAH Brand Design elements can be combined in three layout variants: “standard layout, “modern layout” and “modern abstract layout”. With standard and modern used for brand and product communication and modern abstract for mostly brand.
