Lincoln Navigator - 2018 Effies Shortlist
Launching the All-New Lincoln Navigator was more than just a nameplate launch.
It is Lincoln’s flagship nameplate representing a rebirth across the Middle East in a manner that heroes both the nameplate and the brand. The creative idea (Life. Mastered.) favors the distinguished, leading them to the heart of mastery through storytelling; inspired by the Middle East’s most cherished tradition – the craft of pearl diving.
A purely social campaign driven by a main film, followed by feature-centric films and other gems across social media platforms, such as thoughtfully designed Canvas and Instagram content to promote engagement as well as a beautifully localized story.