This Ramadan, we wanted to cut through the noise of scripted scenes and go to the heart of true expression with the Creative Class, who has a strong voice with thoughts and opinions that they derive from their unique experiences and authentic self.
Presenting
Different journeys
same spirit.
We each walk our own path that takes us on a journey that is unique to us, that gives us our individuality. But no matter our differences, we can unite by choosing to have the same spirit, a commonality in our thinking and values.
In Ramadan, this sentiment is more evident than at any other time of the year. And this year (2021), we celebrated that sentiment through real stories and inspirations shared by a group of creatives.
We also created 15s cutdowns, putting focus on the MINIs for the tactical side of the campaign.
The photoshoot
SOCIAL
Keeping the thematic we utilised the images from the photoshoot and film to design seamless carousels for the organic feed.